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The Project's work |
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The project is based on 3 principal concepts :
- A tool for the elaboration of an open model of structural equations based on PLS path modelling allowing the estimation and aggregation of indexes from satisfaction and loyalty surveys,
- Preceeded by an advanced datawarehouse allowing the users to manage on the Internet the whole of questionnaires they produce,
- And followed by a datamining and visualisation module of the results with the production of reports adapted to the World Wide Web diffusion by the administrators of the system.
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The essential pecularities of the system are:
- its modular structure for all its components
- the dynamic and automatic aspect of the management of the imputs, indexes calculation and results.
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| The ESIS project benefits from research and innovation in a number of areas, notably Web administration and E-commerce, dynamic computation and graphical representation, datamining and statistics, new information technologies. |
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The innovative focuses on the following aspects:
- Devising a system of cost-efficient regular data collection to guarantee high quality and comparability in satisfaction indexes (satisfaction survey datawarehouse)
- Developing the analysis model using state-of-the art and innovative multivariate techniques to guarantee high statistical quality and a platform for international comparisons
- Survey grafting in order to make satisfaction measurement compatible with changing satisfaction questionnaire
- Studying the interaction between satisfied and loyal customers on one side, and the economic performance of the company on the other
- 3D graphical datamining in the database of international index results
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